The all-new Optima Hybrid is proof that being responsible doesn’t have to be boring and that driving enjoyment and exceptional fuel economy really can go hand-in-hand. Kia’s first-ever North American hybrid blends award-winning design with one of the most advanced gas-electric powertrains in the world to deliver outstanding performance, any way you look at it. The Optima Hybrid travelled 12,712 kilometers on just over 5.5 tanks of fuel to set a Guinness World Record® for the best fuel economy in a hybrid gasoline vehicle1 – 3.6L/100km.













